By Candice Jackson For Daily Mail Australia
Published: 22:45 BST, 22 May 2019 | Updated: 22:45 BST, 22 May 2019
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Sunrise host Samantha Armytage has been announced as Weight Watchers (WW) newest celebrity ambassador.
The Channel Seven breakfast host, 42, was revealed as the latest spokesperson with a photo flaunting her recent 10kg weight loss.
Taking to Instagram, Samantha wrote to her fans: 'It’s not about being skinny, it’s about being healthy and strong!'
'It's not about being skinny!' Sunrise host Samantha Armytage reveals incredible 10kg weight loss as the newest Weight Watchers ambassador
Joining the likes of Kate Hudson and Robbie Williams as a celebrity ambassador for WW, Samantha has already lost 10kg since January.
Samantha's demanding career and lifestyle
The decision to join the program was spurred earlier this year when she
