By Nick Hadley For Daily Mail Australia
Published: 06:44 BST, 23 May 2019 | Updated: 07:09 BST, 23 May 2019
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She was announced as the latest celebrity ambassador for Weight Watchers, now known as WW, on Thursday.
And Samantha Armytage looked simply glowing in her first TV advert for the weight loss program, which will be rolled out in the coming weeks.
In the commercial, the 42-year-old Sunrise host showed off her recent 10kg weight loss in a blue shirt and slim-fit black pants.
'Everything feels easier, even my 3am alarm!' Fans were treated to a first look at Sam Armytage's new Weight Watchers TV ad on Thursday. Pictured: Sam in the new advert
She is seen arriving home with a friend, carrying healthy produce in large brown paper bags.
The duo are then shown happily preparing a healthy meal in the kitchen before eating it at the dinner table.
In a voiceover for the ad, Sam says: 'I've discovered a weight loss and wellness program that works. I feel stronger, better and in control of my body.'
Busy lifestyle! In the clip, Sam (left), 42, is clad in a light-blue denim shirt and tight-fitting black leather pants. She is seen preparing and eating a healthy meal with a friend
She goes on to says Weight Watchers has helped her 'make mindful choices that easily fit into