By Demeter Stamell For Daily Mail Australia
Published: 05:07 BST, 28 May 2019 | Updated: 05:08 BST, 28 May 2019
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One doctor isn't feeling too optimistic about Samantha Armytage keeping off the weight following her recent 10kg slim-down.
In a damning column on Tuesday, obesity expert Dr Nick Fuller claimed that most celebrities who sign weight loss endorsement deals put it all back on afterwards.
'It’s often a very short-lived journey - they get their cheque, lose the weight and then stack it back on just as quick,' he wrote in The Daily Telegraph.
Weighing in: One doctor isn't feeling too optimistic about Sam Armytage keeping off the weight she's lost recently. Pictured as part of her endorsement deal with Weight Watchers
Last week, Samantha took to Instagram to announce she had signed on as a new spokesperson for Weight Watchers, now known as WW.
'Thrilled to announce I’m joining forces with @ww as their newest ambassador!' the 42-year-old Sunrise host wrote.
'I'm very excited about this modern, holistic company, which is now all about wellness rather than weight loss (although losing a few kg’s has been a nice bonus).'
Lost and found: In an editorial for The Daily Telegraph on Tuesday, Dr Nick Fuller claimed most celebrities who sign weight loss endorsement deals regularly
