'You're desperate, you're sad, you're losers!' Kyle Sandilands unleashes on radio executives at 2Day FM and Nova for 'badmouthing him to advertisers' By Demeter Stamell For Daily Mail Australia Published: 06:40 BST, 5 June 2019 | Updated: 06:44 BST, 5 June 2019 Viewcomments Kyle Sandilands has launched a blistering attack on rival radio networks Nova and 2Day FM, branding them 'dogs'. The KIIS FM radio host, 47, blasted his competitors during a furious rant on The Kyle and Jackie O Show on Tuesday. Kyle accused executives from Nova and 2Day FM of trying to turn advertisers against KIIS FM by playing them controversial soundbites from his program. Blast notice: Kyle Sandilands (left) has launched a blistering attack on rival radio networks Nova and 2Day FM, branding them 'dogs'. Pictured right: Jackie 'O' Henderson Kyle said he was 'shocked and annoyed' to discover this had allegedly been taking place, branding it 'disgusting, dog behaviour'. 'You are so lame with your own s**t radio show that you can't sell what you've got, because you've got s**t,' he fumed. 'You have to go and bastardise us to advertising agencies to try and get a leg up... You're desperate losers!' Dirty tricks: Kyle accused executives from Nova and 2Day FM of trying to turn advertisers against KIIS FM by playing them controversial soundbites from his program Kyle, whose radio show is the most listened to in Sydney, said that KIIS FM will continue to attract advertisers because 'this is where all the people are'. Rather than trying to shame him by taking his remarks out of context, he said that rival networks should focus on improving their own programs. 'You won't win, because that's what desperate losers do. You're desperate, you're sad, you're losers. It's as simple as that,' he concluded. Popularity contest: Kyle, whose radio show is the most listened to in Sydney, said that KIIS FM will continue to attract advertisers because 'this is where all the people are' It's not the first time Kyle has unleashed against his competitors on air. In March 2017, he once again blasted Nova and 2Day FM, accusing them of lying about their ratings to dupe advertisers. Kyle and his longtime co-host Jackie 'O' Henderson were previously employed by 2Day FM until late 2013, when they defected to KIIS. Piece of advice: Rather than trying to shame him by taking his remarks out of context, Kyle said that rival networks should focus on improving their own programs Read more: Share or comment on this article: All rights reserved for this news site dailymail and under his responsibility