By Charlie Coë For Daily Mail Australia
Published: 11:30 BST, 13 June 2019 | Updated: 11:30 BST, 13 June 2019
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He took to social media last year to warn about an 'erectile dysfunction cream' scam purporting to be endorsed by him.
And Sunrise host David 'Kochie' Koch has found himself in the centre of yet another online scam, this time relating to BitCoin investment.
Taking to Instagram on Wednesday, the financial journalist alerted fans of the hoax with a lengthy post, writing: 'SCAM WARNING; ANY STORY OR ADVERTISEMENT CLAIMING THE KOCH’S RECOMMEND BITCOIN AS AN INVESTMENT IS A SCAM.'
Sunrise host David 'Kochie' Koch has used his influence to tell his Instagram followers about a Bitcoin scam claiming to be supported by the presenter and his wife
'It is driving us crazy the con artists using Libby and I as bait to lure people into investing in Bitcoin. Facebook are doing their best to take them down but then they pop back up using different offshore servers,' he continued.
The breakfast host went on to bemoan how modern-day technology had 'connected us to scammers like never before'.
'They are digital cockroaches... nothing can kill them. Just for the record I don't endorse anything except my book Kochie's 11 Step Money Plan,' he joked.
Angered: 'It is driving us crazy the con artists using Libby and I as bait to lure people into investing in Bitcoin,' he wrote in an Instagram post
Society's pitfalls: The breakfast host went on to bemoan how modern-day technology had 'connected us to scammers like never before'
In September, he took to Twitter to defend himself from any association to fraudulent online adverts promoting erectile dysfunction treatment.
Warning his legions of fans, David wrote: 'For those who might be tempted... be warned the erectile dysfunction advertisements doing the rounds online using my image are fake.'
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