Love Island has been plunged into crisis after Ofcom received almost 800 complaints in just two days about Maura Higgins' 'predatory' behaviour towards Tommy Fury and the treatment of Lucie Donlan.
The media watchdog has received 794 complaints since Friday alone, 486 of which relate to Maura's actions, which many viewers branded 'desperate' and 'crossing a line' on Twitter.
A further 302 complaints came in relation to the treatment of surfer Lucie by the other Islanders, including her partner Joe Garratt, who has been branded 'controlling' and 'manipulative' by fans.
Crude: Love Island has received almost 800 complaints from media watchdog Ofcom after Maura Higgins' racy behaviour and attempts to kiss Tommy Fury were slammed by fans
On Friday viewers saw Maura, 28, desperately try and kiss Tommy, 20, having been determined to win over the boxer.
Whilst Tommy dodged her attempts at seduction, the undeterred model later stared directly into his eyes and asked him if she 'turned him on.'
The Irish star's behaviour did not sit well with many fans who took to social media to criticise her behaviour.
Raging: Since Friday the watchdog received a total of 794 complaints, 486 of which were related to Maura's display, which many viewers branded 'desperate' and 'crossing a line'
Awkward: Viewers admitted they have found Maura's pursuit of Tommy 'cringeworthy' as she continued to vie for his affections on the show
Toy-curling: Maura's brazen approach to landing Tommy in the villa has stunned many fans, especially when she asked him if she 'turned him on'
One said: 'Maura lying on top of Tommy trying to kiss him is giving me the boak #LoveIsland'
Another added: 'Lmaoo love Tommy pieing off Maura and getting into bed with Molly Mae #LoveIsland.'
A third wrote: 'Maura is getting a little desperate there; imagine it was a man forcing himself on a woman like that, double standards like.'
While another said: 'Maura crossed a line with the whole kissing debacle. There's a being forward and there's... leaning forward on top of a guy who says no to a kiss.'
Upset: More viewers heavily criticised Maura's behaviour, with almost 500 viewers complaining to Ofcome
One joked: 'If Maura lays it on any thick with Tommy she'll need a trowel. #Mollyfilla #LoveIsland.'
An angry fan also tweeted: 'I'm sorry, but if a guy had done what Maura is doing in the villa he would be classed as a sexual predator!!!!! Not right! Get her out! How many times does a guy have to say now!'
'Maura forcing that kiss on Tommy omg somebody call 911 on this predator,' another furious fan posted.
Too much! Following several fruitless attempts, Maura finally landed a kiss with Tommy during Sunday's show, as they smooched during a Bridezillas challenge
Following several fruitless attempts, Maura finally landed a kiss with Tommy during Sunday's show, as they smooched during a Bridezillas challenge.
But the grid girl did not succeed in magically winning over the hunk, as he went onto choose Molly-Mae Hague, 20, in the recoupling.
When contacted by MailOnline a representative for Ofcom said: 'We will assess these complaints against our broadcasting rules, but are yet to decide whether or not to investigate.'
MailOnline has also contacted representatives for Love Island for further comment.
Inappropriate? But the grid girl did not succeed in magically winning over the hunk, as he went onto choose Molly-Mae Hague in the recoupling
Controversial: With her daring approach to landing Tommy, Maura has divided many fans
Meanwhile a further 302 complaints have been received about the treatment of surfer girl Lucie Donlan by the other contestants, while Ofcom also revealed there have been six further comments about random issues.
