It's happening.
The US version of the hugely popular UK dating show Love Island is coming to CBS on July 9 and is set to shake up the landscape of American reality television.
Like its British counterpart, the remake will run five days a week and follow the same format. And producers are hoping it will be a pop culture sensation.
'We want to feel like the World Cup of reality TV,' ITV executive and executive producer David Eilenberg told Entertainment Weekly.
Pop culture phenomenon: The US version of the UK's super popular Love Island is coming to CBS on July 9 and will air five nights a week like the original (pictured)
Instead of Spain, the American singletons will be thrown together in a tropical Fiji villa.
The sexy show, which has taken the UK by storm since launching in 2015, is a bit like Big Brother in that a group of attractive young single strangers are filmed 24/7 as they live together, with the intention of finding love and winning the prize money.
Contestants must couple up and choose their partners wisely so they can win over the public who vote each week on their favorite couple.
Couples are faced with the continual temptation of sexy new singles arriving to the villa each week ready to compete for mates.
Will it lose its appeal? When news of the remake was first reported last year it was met with some criticism that the American version would have to be toned down. Two contestants are seen playing a risque game on the current season 5 of the UK version
'We have to conform to broadcast standards, so what happens with language and — to some extent — what we see visually will be a little different because of the platform we’re on,' ITV executive and executive producer David Eilenberg told Entertainment Weekly .
'I think it resonates with young people and the way the dating world is,' Eilenberg says. 'One thing we hear about dating apps is you’re constantly contending with FOMO and that some hotter better person might be right around the corner — so when do you actually commit? The mechanics of this show bring that conundrum to life.'
When news of the remake was first reported last year it was met with some criticism that the American version would have to be toned down and not have the same appeal as the sexually explicit British version.
But Eilenberg says the aim is to keep it as close to the original format as possible.
'We want to make sure the show is the show. It’s an aspirational, sexy, fun summer show. And the UK show has become less provocative and more broad appeal over time.'
Fun format: Contestants must couple up and choose their partners wisely so they can win over the public who vote each week on their favorite couple. Pictured are some of the stars of last year's season four
'I think it resonates with young people and the way the dating world is,' Eilenberg says of how cut-throat
