Love Island's Amber has the 'most FAKE Instagram followers'

Love Island's Amber Rose Gill has the most percentage of fake Instagram followers as it's exposed the 2019 contestants aren't as popular as they seem on social media.

The Love Island contestants often go onto graft careers as influencers using platforms like Instagram to post content by sponsored brands. 

It is claimed the huge fake following makes the Love Islanders appear more popular on social media than they actually are, according to Campaign Live. 

Bombshell: Love Island's Amber has the 'most FAKE Instagram followers as it's revealed contestants aren't as popular as they appear'

Bombshell: Love Island's Amber has the 'most FAKE Instagram followers as it's revealed contestants aren't as popular as they appear'

Instagram influencer marketing service Takumi conducted an investigation into the fake followers.

The marketing service examined the activity, engagement and the contestants' followers profiles using analytics. 

Amber, who now boasts of 612k followers, and newbie Jordan Hames, with 52.8k followers, were found to have the highest concentration of fake followers.

Tommy is the most followed contestant with one million admirers but at the time of the research more than 60% of his fans were fake, according to research. 

Life choices: The Love Island contestants often go onto graft careers as influencers using platforms like Instagram to post content by sponsored brands

Life choices: The Love Island contestants often go onto graft careers as influencers using platforms like Instagram to post content by sponsored brands

It is what it is: It is claimed the huge fake following makes the Love Islanders appear more popular on social media than they actually are, according to Campaign Live

It is what it is: It is claimed the huge fake following makes the Love Islanders appear more popular on social media than they actually are, according to Campaign Live

Surprise: Amber, who now boasts of 612k followers, and newbie Jordan Hames (pictured), with 52.8k followers, were found to have the highest concentration of fake followers

Surprise: Amber, who now boasts of 612k followers, and newbie Jordan Hames (pictured), with 52.8k followers, were found to have the highest concentration of fake followers

While Tommy has the most followers, newcomer Tom Walker has the least with a modest following of 46.7k followers. 

Six out of the 17 islanders' accounts were flagged by Takumi's investigation for suspicious activity, just weeks before they were announced as the 2019 contestants.

Anna Vakili's headline-grabbing Instagram garnered the attention of 15,000 more followers in one month from February to March, according to the research. 

Winning popularity: Tommy is the most followed contestant with one million admirers but at the time of the research more than 60% of his fans were fake, according to research

Winning popularity: Tommy is the most followed contestant with one million admirers

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