Jessica Alba looks ethereal in white, puff-sleeved dress at the launch of her ...

Jessica Alba looks ethereal in white, puff-sleeved dress as she attends the launch of her Honest beauty range

By Niomi Harris For Mailonline

Published: 18:25 BST, 22 June 2019 | Updated: 18:26 BST, 22 June 2019

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She often cuts a glamorous figure on many a red carpet.

And it was business as usual for Jessica Alba as she turned heads at the presentation of her new beauty line Honest at Douglas Beauty Store in Via del Tritone, Rome on Saturday.

The actress, 38, looked stunning in a white, off-the-shoulder dress which featured puff-sleeves and a plunging neckline.

Stunning: Jessica Alba as she turned heads at the presentation of her new beauty line Honesty at Douglas Beauty Store in Via del Tritone, Rome on Saturday

Stunning: Jessica Alba as she turned heads at the presentation of her new beauty line Honesty at Douglas Beauty Store in Via del Tritone, Rome on Saturday

The angelic, floor-length number also displayed ruching at the front as well as a thick strap across one shoulder. 

The star accessorised her outfit with terracotta, platform heels and a bright green handbag.

Upping the glam, Jessica's brunettes tresses were left to cascade down her back in bouncy curls, while she added a delicate palette of make-up to her face.

The entrepreneur was in good spirits as she smiled and waved to the crowd as she made her way into the event. 

Flawless: The actress, 38, looked stunning in a white, off-the-shoulder dress which featured puff-sleeves and a plunging neckline

Flawless: The actress, 38, looked stunning in a white, off-the-shoulder dress which featured puff-sleeves and a plunging neckline

Show-stopping: The angelic, floor-length number also displayed ruching at the front as well as a thick strap across one shoulder

Show-stopping: The angelic,

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