By Kristy Johnson For Daily Mail Australia
Published: 07:50 BST, 30 June 2019 | Updated: 07:52 BST, 30 June 2019
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She's gone from a beauty pageant queen to one of the country's most successful entrepreneurs.
And on Sunday, Jesinta Franklin (née Campbell) launched her own fashion, beauty and wellness app, simply titled Jesinta Franklin The Official App.
The 27-year-old told The Sunday Telegraph that the new platform enables her to connect directly with her fans, following Instagram's controversial algorithm.
'It was harder to connect with fans': Jesinta Franklin (née Campbell), 27, has launched her own fashion and beauty app, after being frustrated with Instagram's controversial algorithm
'I noticed it was harder to connect (with fans) and I also found the app (Instagram) was automatically unfollowing people I had been following,' Jesinta explained.
Instagram's new algorithm means posts are no longer in chronological order, and are featured based on people's interests
