Kim Kardashian has announced she is dropping the brand name Kimono following fierce backlash and accusations of cultural insensitivity.
The 38-year-old made the revelation on Instagram on Monday morning, telling her fans that after 'careful thought and consideration' she was changing the name of her shapewear line to Solutionwear.
She said she had launched the Kimono line with the 'best intentions', but is committed to 'listening, learning and growing.'
While the criticism of her Kimono name came swiftly after she unveiled her new company last Tuesday, Kim initially stood firm and told the New York Times on Thursday that she would not be changing the name.
But the outrage mounted, with Kyoto mayor Daisaku Kadokawa releasing a letter on Friday urging her 'reconsider' the name.
She finally caved into pressure, telling her fans on Instagram on Monday: 'Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life.
U turn: Kim Kardashian announced on Monday that she is changing the name of her shapewear line from Kimono to Solutionwear following fierce backlash
'What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public,' added the mother of four (she has North, Saint, Chicago and Psalm).
'I am always listening, learning and growing - I so appreciate the passion and varied perspectives that people bring to me.'
She added: 'When I announced the name of my shapewear line, I did so with the best intentions in mind.
'My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.'
Many felt Kim's trademarked Kimono brand disrespected the