By Andrew Bullock For Mailonline
Published: 12:42 BST, 16 July 2019 | Updated: 12:48 BST, 16 July 2019
Cristiano Ronaldo continues to be his own best spokesmodel in brooding new snaps for his underwear brand CR7.
Launching his new High-Summer 2019 CR7 Underwear collection, the footballer flaunts his athlete's frame from a crisp white bed in the shots, against a brightly multicoloured setting.
The sportsman, 34, peels off his shirt in one image, with his back to the camera, wearing white boxer shorts, kneeling on the bed and leaving very little to the imagination.
Sizzling: Cristiano Ronaldo continues to be his own best spokesmodel in brooding new snaps for his underwear brand CR7
The shirt's soon off, showcasing his muscular frame, rippling in the colourful lighting.
Another shot sees him changed into hot pink briefs, lounging back on the bed, smoldering down the lens.
Abs flexed, the sports star flaunts his lean torso as he poses for the images.
The new collection celebrates eye-catching designs, while playing on the theme of a tropical summer.