By Rianne Addo and Connie Rusk For Mailonline
Published: 15:51 BST, 14 August 2019 | Updated: 16:23 BST, 14 August 2019
She was recently announced as the face of Peng Hair, securing a whopping £200,000 deal with the company.
But Lucie Donlan's latest venture has left Love Island fans baffled as they've pointed out that she wore hair extensions and 'barely brushed' her tresses during her stint in the Mallorcan vila.
Famed for her signature beachy waves, the surfer, 21, now fronts the hair company's Beach Goddess sea salt spray, but eagle-eyed viewers were left less than impressed as they took to Twitter to express their confusion over her new contract.
Confused: Lucie Donlan's £200K deal with Peng Hair has left Love Island fans baffled as they've pointed out she wore hair extensions and 'barely brushed' her tresses during her stint
One social media user highlighted Lucie's bonding extensions as they penned: 'Lmao Lucie the face of “PENG hair” even tho her extensions or just hair in general was lacking on the show #loveisland. [sic]
'How the f**k has love island Lucie got a £200,000 deal with a hair brand when all her hair is extensions', another penned.
A third agreed: '95% of Lucie’s hair is weave. This is a damn ripoff.' [sic]
Others claimed the TV personality's locks were left unkempt: 'as if lucie from love island has signed a 200k deal with a hair product company and it looked like she barely brushed her hair the whole time she was on love island. [sic]
Unfortunate: During her time in the villa, the 21-year-old surfer suffered hair malfunctions as her bonding extensions were displayed (pictured on the show with Molly-Mae Hague)
Set to make a fortune: Famed for her signature beachy waves, the reality star now