By Candice Jackson For Daily Mail Australia
Published: 04:53 BST, 1 October 2019 | Updated: 04:57 BST, 1 October 2019
Breast cancer is the second-leading cause of cancer-related death in Australian women, and the diagnoses are unfortunately on the rise.
And on Tuesday, PR mogul and cancer survivor Roxy Jacenko, 38, debuted her new breast cancer awareness initiative with designer Bianca And Bridgett.
As the face of their pink Breast Cancer Collection, Roxy models the five luxurious jacquard-print clothing items in their campaign imagery.
She means business! Roxy Jacenko is announced as the face of Bianca and Bridgett's Breast Cancer Collection as troubling data reveals diagnoses are on the rise in Australian women (Pictured wearing Dream vest $250 and Hope skirt $150)
On October 1, to mark the beginning of National Breast Cancer Awareness Month, The National Breast Cancer Foundation (NBCF) released new data on breast cancer rates in Australia.
According to the research, a woman’s risk of breast cancer is now one-in-seven in Australia, up from one-in-eight last year.
Bianca And Bridgett said on Instagram at the time of the campaign reveal: 'We chose Roxy to be the face of our campaign as she has had her own personal battle with breast cancer and is a breast cancer survivor.'
Roxy was diagnosed with breast cancer in July 2016, mere weeks after her husband Oliver Curtis was jailed for insider trading