Jules Robinson and Cameron Merchant's wedding featured more product placement than romance when it aired on A Current Affair on Tuesday night.
And after viewers blasted the MAFS couple for their seemingly endless brand endorsements, Daily Mail Australia has calculated the 'real' cost of their nuptials.
Had the couple actually paid for all of the services they received - instead of getting them for free as part of a television deal - they would likely have spent around $80,000.
It's unclear which elements of their wedding, if any, the couple paid for, or which services were provided free of charge or at a discount in exchange for promotion.
Perhaps the most expensive element of the ceremony was Jules' two custom-made dresses from Nicky Velani, which would have cost an estimated $20,000.
The couple were also shown shopping for diamond rings at a brand of Cerrone Jewellers. Jules was later seen wearing a necklace and earrings from Cerrone on her wedding day.
Shameless sell-outs! Jules and Cameron's wedding featured more product placement than romance when it aired on A Current Affair on Tuesday night
They are believed to have obtained over $10,000 worth of jewellery from Cerrone.
A segment also aired on ACA showing Jules presenting her bridesmaids with earrings from Roman & French. These gifts were likely worth around $1,000 in total.
Cameron and Jules chose Beta Bar and Alpha Restaurant in Sydney's CBD as their wedding venue, with the establishment closing both floors of the building for the ceremony and reception.
Had Jules and Cam paid full prices for their wedding, they would have spent...$20,000 on two custom-made dresses from Nicky Velani $16,650 on feeding all 170 guests inside Beta Bar and Alpha Restaurant $10,000 on Jules' lavish hens party on a private yacht $10,000 on diamond bling from Cerrone Jewellers $10,000 on 2,000 'hand-peeled roses' and floral