By Daily Mail Australia Reporter
Published: 23:36 GMT, 2 December 2019 | Updated: 00:36 GMT, 3 December 2019
Channel Nine's Today show and Seven's Sunrise are known for giving loyal viewers the opportunity to win major cash prizes.
But on Monday - when Today handed out its biggest ever prize of $250,0000 - some viewers were unhappy with the giveaway.
Amid the raging bushfires in NSW and Queensland, people are demanding the cash prizes be given to more deserving recipients who have lost everything
Sunrise and Today have been criticised for their huge cash giveaways, as viewers say the money should be donated to farmers and those affected by the bushfires. Pictured: the Today show panel celebrating a viewer winning $250,000 on Monday
Today and Sunrise have similar competitions, which require viewers to pick up the phone within a certain number of rings and say a 'code word' to win the prize.
On Monday, Today called single mother-of-10 Linda to congratulate her on winning a quarter of a million dollars.
The hosts said the unemployed grandmother was 'deserving' of the prize, but some viewers said the money would be better spent on struggling farmers.
Winners are grinners! On Monday, Today called single mother-of-10 Linda (left) to congratulate her on winning a quarter of a million dollars
Divisive: The hosts said the unemployed grandmother was 'deserving' of the prize, but some viewers said the money would be better spent on farmers and those affected by the bushfires
'How about tapping some over to a few farmers?' one Facebook user asked.
Several others agreed, with one writing: 'Call the farmers or donate all the money to them and people who have lost