Kimora Lee Simmons re-launches Baby Phat line

20 years after first launching her Baby Phat line through then-husband Russell Simmons' Phat Farm company, Kimora Lee Simmons is re-launching the brand.

The 44 year old Simmons first announced the re-launch last month, but the new website BabyPhat.com was launched on Friday.

Simmons' daughters, 17 year old Aoki Lee and 19 year old Ming Lee served as models for the initial re-launch.

Kimora: 20 years after first launching her Baby Phat fashion line through then-husband Russell Simmons' Phat Farm company, Kimora Lee Simmons (circa 2004) is re-launching the brand

Kimora: 20 years after first launching her Baby Phat line through then-husband Russell Simmons' Phat Farm company, Kimora Lee Simmons (circa 2004) is re-launching the brand

Models: Simmons' daughters, 17 year old Aoki Lee and 19 year old Ming Lee served as models for the initial re-launch

Models: Simmons' daughters, 17 year old Aoki Lee and 19 year old Ming Lee served as models for the initial re-launch

The website features 17 different items ranging from a Diamond Kitty tank top ($75) on the low end of the pricing spectrum to a Legacy Hoodie ($300).

There are also updated versions of one of the Baby Phat staples, the Max Velour Jacket ($150, in taupe, black and lavender) and Max Velour Jogger pants ($120).

Other items include a Reflective Wind Jacket ($190), Reflective Wind Jogger pants ($135), Color Block Jacket ($140), Color Block shorts ($90) and a Diamond Kitty t-shirt ($85).

Baby Phat: The website features 17 different items ranging from a Diamond Kitty tank top ($75) on the low end of the pricing spectrum to a Legacy Hoodie ($300)

Baby Phat: The website features 17 different items ranging from a Diamond Kitty tank top ($75) on the low end of the pricing spectrum to a Legacy Hoodie ($300)

Relaunch: There are also updated versions of one of the Baby Phat staples, the Max Velour Jacket ($150, in taupe, black and lavender) and Max Velour Jogger pants ($120).

Relaunch: There are also updated versions of one of the Baby Phat staples, the Max Velour Jacket ($150, in taupe, black and lavender) and Max Velour Jogger pants ($120).

All of the items feature the iconic cat logo, with Aoki Lee and Ming Lee serving as the models for the first drop.

The brand also revealed that they will follow in the footsteps of other streetwear brand and drop new products every month, with a second drop coming later this month.  

The re-launch comes six months after their limited collaboration with Forever 21 launched and sold out within 24 hours.   

Models: All of the items feature the iconic cat logo, with Aoki Lee and Ming Lee serving as the models for the first drop

Models: All of the items feature the iconic cat logo, with Aoki Lee and Ming Lee serving as the models for the first drop

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