She won the hearts of viewers after being crowned the winner of The X Factor: Celebrity.
And Megan McKenna was once again the centre of attention as she officially launched her Boux Avenue Christmas campaign with a star-studded party on Wednesday.
The former TOWIE star, 27, set pulses racing in a plunging black leather shirt as she arrived for the launch at London's Oxford Street store.
Sensational: Megan McKenna was once again the centre of attention as she officially launched her Boux Avenue Christmas campaign on Wednesday in London's Oxford Street
Megan displayed her edgy sense of style by flashing a hint of her lace bra as she arrived for the campaign launch party.
The reality star opted for a plunging black leather shirt which was cinched in to highlight her slender waist.
Megan teamed the shirt with classic black cigarette trousers and towering black heels, along with a thick headband to pull back her caramel curled tresses.
Sexy: The former TOWIE star set pulses racing in a plunging black leather shirt as she arrived for the launch
Sizzling: Megan ensured that a hint of her ample cleavage was on display as she opted for a lace bra underneath her plunging shirt
Funky: The star teamed her shirt with classic black cigarette trousers and a headband to pull back her voluminous brunette tresses
Flawless: Megan proudly displayed her tanned complexion as she celebrated the launch of her festive campaign, weeks after being crowned the winner of The X Factor: Celebrity
Jaw-dropping: The star ensured she was the centre of attention as she headed into the star-studded lingerie launch party
Exciting: She beat tough competition from Jenny Ryan and Max and Harvey to be crowned the winner on The X Factor: Celebrity last month
Megan beat tough competition from Jenny Ryan and Max and Harvey to be crowned the winner on The X Factor: Celebrity last month, following her awe-inspiring performances of her song This and a rendition of Leona Lewis' One More Sleep.
After getting through to the second round, Megan performed her own song This which left the judges in awe.
Simon Cowell was full of praise for the reality star as he claimed the singing competition had been a 'redemption' for her, as she had 'worked so hard' during the show.
Superstar: Simon Cowell was full of praise for the reality star as he claimed the singing competition had been a 'redemption' for her, as she had 'worked so hard' during the show.
Exciting: Megan was in high spirits as she headed into the launch for her new festive campaign
Reunited: Megan was also joined by her The X Factor: Celebrity co-stars Samira Mighty and Eyal Booker for the launch
Fun: The two Love Island stars had joined the group No Love Lost for the ITV show, but were eliminated three weeks before the final
Nicole Scherzinger told her: 'Megan my girl, you sang it up tempo and you were epic... for me you have been a front runner all series so I really hope we get to hear you sing again.'
And Louis Walsh couldn't help but gush about his act: 'Megan, the little girl from Essex, you have dreamt of this moment all your life, I know because you told me you watched this show from when you were a child.
'You've proven you're not a one trick pony... you deserve to be in the top three because you are fantastic!'
Urban chic: Eyal opted for a low-key ensemble which included a simple black hoodie, while Samira flashed her toned abs
TV star: Eyal rose to prominence during his appearance on Love Island last year, but was swiftly eliminated after failing to find love
Chic: Samira flashed a hint of her toned abs in a black cropped top with an Angel slogan across the neckline
Funky: She teamed the top with stand-out zebra-printed trousers and black leather platform boots
Statement: The former West End star pulled her sleek