He's the hard-hitting journalist and presenter, known for his forthright opinions.
And Piers Morgan made his feelings perfectly clear on Monday's Good Morning Britain as he threatened to have a producer fired over the misspelling of his name.
The host, 54, was left fuming during a segment where Andi Peters was discussing the show's BAFTA coverage, which saw his name was wrongly spelt 'Peirs'.
Not impressed: Piers Morgan threatened to have a Good Morning producer 'fired' after his name was misspelled in an awkward blunder live on air on Monday
The awkward blunder occurred when Piers appeared in a mock-up of a Fifty Shades Of Grey poster, however, his name was spelt incorrectly.
Andi, 49, had been informing viewers that he, Piers and Susanna, 49, were off to Hollywood next week to present their Oscars coverage.
And to celebrate, he unveiled parody movie posters in which the actors were replaced by the GMB presenters, however, one particular poster didn't go down too well with Piers.
Ranting about the mistake, he snapped: 'Whoever did that graphic behind you has spelt my name wrong is going to be fired!
Whoops! The host, 54, was left fuming during a segment where Andi Peters was discussing the show's BAFTA coverage, which saw his name was wrongly spelt 'Peirs'
'My name is not spelt like that!'
Susanna then attempt to diffuse the hilarious situation by adding: 'Do they not remember? I before E accept after C.'
But Piers then hit back: 'Do they not remember if you get Piers’ name wrong you get fired?'
The light-hearted moment came ahead of Piers giving his verdict on the BAFTA diversity row, with Prince William raising the issue during the ceremony.