By Candice Jackson For Daily Mail Australia
Published: 21:25 GMT, 3 February 2020 | Updated: 21:25 GMT, 3 February 2020
Channel Seven's Sunrise is promoting a never-before-seen competition to win $1 million on breakfast TV.
But it appears the impressive million dollar contest has been copied from a successful giveaway by popular breakfast radio duo Kyle And Jackie O in 2011.
The 'Sunrise Million Dollar Dig' shares many similarities to 'Kyle & Jackie O's Million Dollar Dawn Dig' on 2DayFM almost a decade ago.
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Sunrise RIPS OFF Kyle & Jackie O's Million Dollar Dawn Dig competition from 2011 with its Million Dollar Dig. Pictured: Sunrise hosts Samantha Armytage and David 'Kochie' Koch
At the time, Kyle and Jackie O claimed the 'Million Dollar Dawn Dig' was the biggest radio giveaway in Australian history.
The stunt was to promote the release of the Twilight film, Breaking Dawn Part 1.
Sunrise, who announced the competition this week, has billed their Million Dollar Dig as providing 'Australia's biggest ever breakfast TV prize'.
Daily Mail Australia has contacted Sunrise for comment.
That sounds familiar! The 'Sunrise Million Dollar Dig' shares many similarities to 'Kyle & Jackie O's Million Dollar Dawn Dig' on 2DayFM almost a decade agosonos sonos One (Gen 2) - Voice Controlled Smart Speaker with Amazon Alexa Built-in - Black read more