Victoria Beckham is 'set to sell sex toys for new wellness brand to rival ...

Victoria Beckham has denied claims she's planning to sell sex toys as she prepares to rival Gwyneth Paltrow's $250 million (£192 million) Goop empire with her new lifestyle brand.

A report from the Daily Star had alleged the mogul, 46, was looking to match the 47-year-old actress' company in 'every way' and had trademarked the initials 'VB' for her exciting venture.

Hitting back at the reports, a source close to the business exclusively told MailOnline: 'This is absolutely not true! There are no plans to sell sex toys!' 

EXCLUSIVE: Victoria Beckham has denied claims she's planning to sell sex toys as she prepares launch her new lifestyle brand (pictured with husband David in 2019)

EXCLUSIVE: Victoria Beckham has denied claims she's planning to sell sex toys as she prepares launch her new lifestyle brand (pictured with husband David in 2019)

A source speaking to the publication had claimed: 'Victoria wants to raise revenue by launching her Goop-style business as soon as possible as she thinks she can get a piece of the same markets so profitably targeted by Gwyneth's brand.

'She may seem unsmiling and prudish, but Victoria reckons she has a cheeky sense of humour, and will not be shying away from trying to snag a share of the sex trade like Gwyneth has done.'

'Sex toys will be a no-brainer for Victoria, who wants to make a fortune from the new brand.' 

Goop famously sells the world's most expensive dildos and a 24-karat gold plated vibrator that costs £12,000. 

MailOnline has contacted Victoria's representatives for comment. 

Competition: A report from the Daily Star had alleged the fashion mogul, 46, was looking to match the Gwyneth Paltrow's Goop empire in 'every way' (pictured in January)

Competition: A report from the Daily Star had alleged the mogul, 46, was looking to match the Gwyneth Paltrow's Goop empire in 'every way' (pictured in January)

On her new brand, a source told The Sun earlier this month: 'The Beckhams are huge in the States. Victoria’s products are likely to be lapped up and provide her with a lucrative leap into the international market.'

Victoria already boasts a host of products to her name, after launching an eponymous brand to complement her label. 

On Thursday, it was reported that Victoria had to axe 20 staff at her loss-making label to 'future-proof' it after the coronavirus pandemic - just months after reversing plans to furlough employees.

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