Victoria Beckham has denied claims she's planning to sell sex toys as she prepares to rival Gwyneth Paltrow's $250 million (£192 million) Goop empire with her new lifestyle brand.
A report from the Daily Star had alleged the fashion mogul, 46, was looking to match the 47-year-old actress' company in 'every way' and had trademarked the initials 'VB' for her exciting venture.
Hitting back at the reports, a source close to the business exclusively told MailOnline: 'This is absolutely not true! There are no plans to sell sex toys!'
EXCLUSIVE: Victoria Beckham has denied claims she's planning to sell sex toys as she prepares launch her new lifestyle brand (pictured with husband David in 2019)
A source speaking to the publication had claimed: 'Victoria wants to raise revenue by launching her Goop-style business as soon as possible as she thinks she can get a piece of the same markets so profitably targeted by Gwyneth's brand.
'She may seem unsmiling and prudish, but Victoria reckons she has a cheeky sense of humour, and will not be shying away from trying to snag a share of the sex trade like Gwyneth has done.'
'Sex toys will be a no-brainer for Victoria, who wants to make a fortune from the new brand.'
Goop famously sells the world's most expensive dildos and a 24-karat gold plated vibrator that costs £12,000.
MailOnline has contacted Victoria's representatives for comment.
Competition: A report from the Daily Star had alleged the fashion mogul, 46, was looking to match the Gwyneth Paltrow's Goop empire in 'every way' (pictured in January)
On her new brand, a source told The Sun earlier this month: 'The Beckhams are huge in the States. Victoria’s products are likely to be lapped up and provide her with a lucrative leap into the international market.'
On Thursday, it was reported that Victoria had to axe 20 staff at her loss-making fashion label to 'future-proof' it after the coronavirus pandemic - just months after reversing plans to furlough employees.