By Amelia Wynne For Mailonline
Published: 11:46 BST, 6 September 2020 | Updated: 11:53 BST, 6 September 2020
They are both favourites in the autumn TV calendar.
But the I'm A Celebrity...Get Me Out of Here! live final date has been moved to avoid a clash with Strictly Come Dancing, it was reported on Sunday.
ITV are said to be taking the steps to ensure the upcoming 20th season of the long-running show is a success and to avoid a ratings war.
Ratings war? The I'm A Celebrity...Get Me Out of Here! live final date has been moved to avoid a clash with Strictly Come Dancing, it has been reported
A source told The Sun: 'The autumn TV schedule is packed with content as people spend cold evenings on the sofa in front of the box.
'So I'm A Celeb bosses have pushed for the final to be on a Friday night for the first time so they don't have to share audiences with Strictly and can dominate the viewers.
'ITV has ploughed close to £1million into the series and want to make it a success. So they aren't taking any chances.'
TV gold: The new season of Strictly is due to kick off on BBC One in October while the upcoming series of I'm A Celeb is due to begin airing on ITV1 around the same time
MailOnline has contacted ITV for comment.
This year the first ever UK-based series will be filmed at the 200-year-old Gwrych Castle in Abergele, North Wales instead of in Australia.sonos sonos One (Gen 2) - Voice Controlled Smart Speaker with Amazon Alexa Built-in - Black read more