I'm A Celebrity live final date is 'moved to avoid clash with Strictly Come ...

I'm A Celebrity... Get Me Out Of Here live final date 'is moved to avoid clash with Strictly Come Dancing' as ITV attempt to dodge ratings war

By Amelia Wynne For Mailonline

Published: 11:46 BST, 6 September 2020 | Updated: 11:53 BST, 6 September 2020

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They are both favourites in the autumn TV calendar.   

But the I'm A Celebrity...Get Me Out of Here! live final date has been moved to avoid a clash with Strictly Come Dancing, it was reported on Sunday. 

ITV are said to be taking the steps to ensure the upcoming 20th season of the long-running show is a success and to avoid a ratings war. 

Ratings war? The I'm A Celebrity...Get Me Out of Here! live final date has been moved to avoid a clash with Strictly Come Dancing, it has been reported

Ratings war? The I'm A Celebrity...Get Me Out of Here! live final date has been moved to avoid a clash with Strictly Come Dancing, it has been reported 

A source told The Sun: 'The autumn TV schedule is packed with content as people spend cold evenings on the sofa in front of the box.

'So I'm A Celeb bosses have pushed for the final to be on a Friday night for the first time so they don't have to share audiences with Strictly and can dominate the viewers. 

'ITV has ploughed close to £1million into the series and want to make it a success. So they aren't taking any chances.' 

TV gold: The new season of Strictly is due to kick off on BBC One in October while the upcoming series of I'm A Celeb is due to begin airing on ITV1 around the same time

TV gold: The new season of Strictly is due to kick off on BBC One in October while the upcoming series of I'm A Celeb is due to begin airing on ITV1 around the same time

MailOnline has contacted ITV for comment. 

This year the first ever UK-based series will be filmed at the 200-year-old Gwrych Castle in Abergele, North Wales instead of in Australia. 

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