Ally, Karl, and Brisbane: Why the Today show is about to topple 'unbeatable' ...

It took three tumultuous years, a dozen line-up changes and one sensational backflip - but the Today show is once again the darling of breakfast TV. 

 Karl Stefanovic and Allison Langdon - the show's third hosting duo in as many years - have started September in an unfamiliar position: on top.

Through the first eight days of September, Today has had more east coast viewers than Sunrise (they never have and never will win in Perth) and are killing it in Brisbane.

It took three tumultuous years, a dozen lineup changes and one sensational back flip - but the Today show is once again the darling of breakfast TV

So what went wrong?

It's called chemistry! It took three tumultuous years, a dozen line-up changes and one sensational backflip - but the Today show is once again the darling of breakfast TV

On Monday, Today delivered its closest five-city metro result compared to Sunrise since Lisa Wilkinson (remember her?) was Karl's co-host in 2017 - trailing in overall viewership by just 8,000.

Flashback to the same Monday in May, and that gap was a whopping 94,000 people.

So what sparked Today's spectacular turnaround? Karl? Ally?

Why don't we ask Sunrise executive producer Michael Pell, who infamously threw fuel on the breakfast TV fire at the start of the year.

The pairing of Karl Stefanovic and Allison Langdon - the show's third partnership in as many years - has started September in an unfamiliar position: on top (on the east coast at least)

The pairing of Karl Stefanovic and Allison Langdon - the show's third partnership in as many years - has started September in an unfamiliar position: on top (on the east coast at least)

What year is it? On Monday, Today delivered its closest five-city metro result compared to Sunrise since Lisa Wilkinson (right) was Karl's co-host in 2017 - trailing by just 8,000 viewers

What year is it? On Monday, Today delivered its closest five-city metro result compared to Sunrise since Lisa Wilkinson (right) was Karl's co-host in 2017 - trailing by just 8,000 viewers

'When you watch Sunrise you feel warm and happy, and doesn't the world need a bit of that right now?' he told News.com.au in January.

'On our side of the fence, there's been very little change in what we've done for many years and I think people appreciate that.'   

And yet Sunrise has failed to heed its own advice this year, handing David Koch and Sam Armytage four-day work weeks and frequent one-off absences. 

When the highly-paid duo are together, they occasionally appear frosty and disconnected. Debates turn into arguments on a weekly basis.

So what sparked Today's turnaround? Why don't we just ask Sunrise executive producer Michael Pell (centre) who threw fuel on the fire in January when he said: 'When you watch Sunrise you feel warm and happy, and doesn't the world need a bit of that right now?'

So what sparked Today's turnaround? Why don't we just ask Sunrise executive producer Michael Pell (centre) who threw fuel on the fire in January when he said: 'When you watch Sunrise you feel warm and happy, and doesn't the world need a bit of that right now?'

'On our side of the fence, there's been very little change in what we've done for many years and I think people appreciate that,' Pell added. And yet Sunrise has failed to heed its own advice this year, handing Kochie and Sam four-day work weeks and frequent one-off absences

'On our side of the fence, there's been very little change in what we've done for many years and I think people appreciate that,' Pell added. And yet Sunrise has failed to heed its own advice this year, handing Kochie and Sam four-day work weeks and frequent one-off absences

For much of 2020, Sunrise has taken a 'softer' approach to news compared to its rivals, and only recently has it adopted a more aggressive stance on its COVID-19 coverage.

'I feel like I never see Kochie and Sam together anymore, even though they do three days together. Karl and Ally, on the other hand, are always there delivering the news and fun,' industry expert Rob McKnight of the Ben, Rob & Robbo show told Daily Mail Australia. 

With the pressure on and their once insurmountable lead shrinking to almost nothing, Sam and Kochie finally stepped up this week and slammed some of the excesses of Dan Andrews' Stage Four lockdown. 

The news with a twist! 'I feel like I never see Kochie and Sam together anymore, even though they do three days together. Karl and Ally, on the other hand, are always there delivering the news and fun,' industry expert Rob McKnight told Daily Mail Australia

The news with a twist! 'I feel like I never see Kochie and Sam together anymore, even though they do three days together. Karl and Ally, on the other hand, are always there delivering the news and fun,' industry expert Rob McKnight told Daily Mail Australia

The history of the 'breakfast TV wars'  

The golden girl: Nine's Today show has been playing catch-up in the 'breakfast TV wars' ever since Karl Stefanovic's long-term co-host Lisa Wilkinson left over a pay dispute in 2017, never to be heard from again

The golden girl: Nine's Today show has been playing catch-up in the 'breakfast TV wars' ever since Karl Stefanovic's long-term co-host Lisa Wilkinson left over a pay dispute in 2017, never to be heard from again

A touch of frost: She was replaced by Georgie Gardner, who had clashed with Karl frequently in the past. The lifeless pair delivered the program's worst ratings year in a decade

A touch of frost: She was replaced by Georgie Gardner, who had clashed with Karl frequently in the past. The lifeless pair delivered the program's worst ratings year in a decade

Nine's breakfast show has been playing catch-up in the 'breakfast TV wars' ever since Karl Stefanovic's long-term co-host Lisa Wilkinson left over a pay dispute in 2017, never to be heard

read more from dailymail.....

PREV The Bachelor: Bella Varelis' old sponsored posts resurface
NEXT Alesha Dixon believes having BGT forced off the air could 'work in the favour' ...