Sunrise host Sam Armytage has taken a brutal swipe at the Kardashians after they announced their hit reality show, Keeping Up with the Kardashians, would be coming to an end after 14 years.
The 44-year-old journalist's delight at the news was evident on Wednesday as she smugly asked viewers: 'Is this an existential crisis for the Kardashians?'
Sam, who has made no secret of her contempt for the Kardashian-Jenner family over the years, sarcastically added: 'If they are not on a reality show, do they cease to exist as people?'
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'Will they cease to exist?' Sunrise host Sam Armytage (left, with David Koch) has taken a swipe at the Kardashians after they announced their hit reality show would be coming to an end
Speaking about the hugely popular E! series coming to an end, newsreader Natalie Barr said there was 'no update on exactly how much cash that family has made'.
Sam interrupted: 'Well, we could quickly do some maths.'
The outspoken broadcaster then cruelly asked if Kim Kardashian and her famous would 'cease to exist' without their television show, which debuted in 2007.
Her comments made her co-host David Koch burst into laughter, as he joked that Prince Harry and Meghan Markle would step in with a show entitled Keeping Up with the Windsors.
Sam added: 'Isn't Ryan Seacrest one of the producers? I think he's probably just cut the contract. Probably just waning ratings.'
'Is this an existential crisis for the Kardashians': The 44-year-old's delight at the shocking reality television news was evident on Wednesday's episode of The Morning Show. Pictured L-R, Kourtney, Kim and Khloe for their recent KKW Diamonds fragrance campaign
Mocking: After years of making her disdain for the famous Kardashian-Jenner clan known, Sam sarcastically continued: 'If they are not on a reality show, do they cease to exist as people?' Pictured Kourtney, Khloe and Kim at the Girls Gone Wild magazine launch party in 2008
This isn't the first time Sam has taken a swipe at the Los Angeles based family. Back in 2016 she poked fun at Kim's famous derriere.
The blonde TV personality shared a snap of her curves from side-on with the hashtag 'Samantha Kardashian'.
Just days later, Samantha found herself at war with Kim's younger sister, Khloe.
Khloe was forced to defend herself after her appearance on the morning show Sunrise cut off amidst questions about her niece North West.
'We thought it was a technical glitch but turns out @KhloEkardashian's people pulled the plug after @Sam_armytage asked about baby North,' Sunrise tweeted.
Shock announcement: On Tuesday evening, Kim announced that her family's iconic reality show was over after 14 years on air
Khloe fired back accusing the morning show of trying to create a story out of nothing.
'Why would I cut an interview short because of North? Get over yourself Sunrise... The call dropped... stop reaching for a story,' she tweeted.