Gemma Collins breached advertising rules by promoting controversial £250 ...

Gemma Collins breached advertising rules by promoting controversial £250 weight loss injections on her Instagram page

By Joanna Crawley For Mailonline

Published: 08:41 BST, 7 October 2020 | Updated: 08:41 BST, 7 October 2020

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Gemma Collins has found herself in trouble with the Advertising Standards Authority after promoting the controversial SkinnyJab injections.

The TOWIE star shared a post on her Instagram page earlier this year hailing the weight loss jabs, but has been criticised for not making clear the post was an ad.

The April post included a mention for the prescription-only SkinnyJab but there was no mention that it was part of sponsored sponsored advertorial post.

In trouble: Gemma Collins has found herself in trouble with the Advertising Standards Authority after promoting the controversial SkinnyJab injections

In trouble: Gemma Collins has found herself in trouble with the Advertising Standards Authority after promoting the controversial SkinnyJab injections 

SkinnyJab was one of three firms criticised by The Advertising Standards Authority (ASA) for wrongly promoting prescription-only medicines used to treat diabetic and obese patients.

The company was also criticised for making weight loss claims that were 'not compatible with good medical and nutritional practice'.

The Instagram posts, which were promoted by a string of models and other celebrities alongside Gemma, claimed the drugs would 'suppress appetite' and help users lose up to a stone in two weeks.

Gemma promoted the drug Ozempic for SkinnyJab, which is used to treat people with type 2 diabetes.

In a statement to The Telegraph, a spokesman for SkinnyJab said: 'We are extremely disappointed the ASA failed to consider extra evidence before reaching its verdict in relation to one of the adverts which we dispute should have been marked as an ad. That said, we regret any lapses.

'SkinnyJab takes its responsibilities under the advertising code extremely seriously as we help tackle the UK's obesity crisis.'

Earlier this year Gemma  revealed she had shed three stone after using her time in lockdown to focus on her health and preparing nutritionally balanced meals.

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