By Nicole Douglas For Daily Mail Australia
Published: 01:39 BST, 10 October 2020 | Updated: 02:58 BST, 10 October 2020
She's the PR guru who has made a career on being a no-nonsense entrepreneur.
And it appears Roxy Jacenko took that approach on board during her stint on SAS Australia, which airs on October 19.
On Saturday, the reality star, 40, told Perth Now she 'really doesn't care' if people 'loathe her' on the show and claims her appearance was simply a 'business transaction' - amid rumours she drops out within a matter of days.
Not bothered! Roxy Jacenko, 40, (picured) said she 'really doesn't care' if people 'loathe her' on the show SAS Australia, which airs on October 19
'It's not about trying to make the public like me… I don't actually care what everybody thinks because the people with opinions know nothing,' she said.
'It was a business transaction, not about fame - they either like me or loathe me and if they loathe me, I don't really care.'
Despite harsh rules banning any contraband from being brought into the gruelling challenge show, the glamorous blonde also revealed the one thing she just couldn't resist