Sam Armytage, Richard Lavender : Sunrise fails to mention New Year's Eve ...

Sam Armytage's celebrity friends rushed to congratulate her on social media after she married millionaire Richard Lavender on New Year's Eve.

But for some reason there was no mention of the nuptials on Sunrise, the Channel Seven breakfast show she has co-hosted since 2013.

There wasn't a segment dedicated to the on Friday's program, which was fronted by fill-in hosts Mark Beretta and Edwina Bartholomew. 

Hmm! Sam Armytage's (left) celebrity friends rushed to congratulate her on social media after she married Richard Lavender (right) on New Year's Eve. But for some reason there was no mention of the nuptials on Channel Seven's Sunrise, which she has co-hosted since 2013

Hmm! Sam Armytage's (left) celebrity friends rushed to congratulate her on social media after she married Richard Lavender (right) on New Year's Eve. But for some reason there was no mention of the nuptials on Channel Seven's Sunrise, which she has co-hosted since 2013 

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Viewers who had tuned in hoping for exclusive photos or video of the were no doubt left disappointed when it wasn't featured.

They may have to wait another week, or until Sam returns to the news desk alongside co-anchor David 'Kochie' Koch for the start of the 2021 ratings year.

While Sunrise didn't cover Sam's , 7News.com.au did publish several articles about the ceremony in its entertainment section.

No mention: There was no segment about the wedding on Friday's program, which was fronted by fill-in hosts Mark Beretta (right), Edwina Bartholomew (left) and Angie Asimus (centre)

No mention: There was no segment about the on Friday's program, which was fronted by fill-in hosts Mark Beretta (right), Edwina Bartholomew (left) and Angie Asimus (centre)

Of course, there's no doubt the Channel Seven family is absolutely thrilled for Sam.

Edwina was among the dozens of network stars who congratulated her on Instagram after she tied the knot, as did Angie Asimus, who was on Friday's Sunrise panel.

Sam, who can be notoriously private likes to keep her personal life, may well have asked her colleagues not to make a big deal about her nuptials. 

Wedded bliss: The TV presenter, 44, and the equestrian businessman, 61, tied the knot at his 40-hectare property in the picturesque Southern Highlands on New Year's Eve

Wedded bliss: The TV presenter, 44, and the equestrian businessman, 61, tied the knot at his 40-hectare property in the picturesque Southern Highlands on New Year's Eve

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More to come? Viewers who'd tuned in hoping for exclusive coverage of the wedding were no doubt left disappointed when it wasn't featured. They may have to wait another week, or until Sam returns to the news desk alongside David Koch for the start of the 2021 ratings year

More to come? Viewers who'd tuned in hoping for exclusive coverage of the were no doubt left disappointed when it wasn't featured. They may have to wait another week, or until Sam returns to the news desk alongside David Koch for the start of the 2021 ratings year

When Sam announced her engagement to Richard back in June, Kochie and the team congratulated her live on air the next day, and she seemed a little embarrassed by the attention.

Interestingly, Channel Nine's Today show aired a whole segment about co-host Karl

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