Tom Waterhouse hits back at critics after posting a series of bizarre 'family' ...

Bookmaker Tom Waterhouse has hit back at critics, after his bizarre 'family' Christmas photos caused quite the stir. 

On Friday, the 38-year-old told The Sydney Morning Herald's Private Sydney that the photos, which were taken to promote his betting app, were purely posted in good fun.

In one image, that was posted on Christmas Day, Tom held a baby goat while wearing a suit and posed with bikini-clad women. The post soon divided followers, with many branding it 'sexist.'   

Hitting back: Bookmaker Tom Waterhouse hit back at critics this week, after posting a series of bizarre 'family' Christmas photos that showed him surrounded by goats and bikini-clad women

Hitting back: Bookmaker Tom Waterhouse hit back at critics this week, after posting a series of bizarre 'family' Christmas photos that showed him surrounded by goats and bikini-clad women

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The bookmaker defending his marketing strategy and explained to the publication that he wanted to 'do something different' from the 'vanilla' posts online.

'We're just trying to mix things up a bit, it's a pun on a joke... taking the p**s,' Tom said.

On Christmas Day, Tom shared a photo of himself in a suit holding a baby goat surrounded by more goats, alpacas and scantily-clad young women on a regional property to Twitter and Instagram.

'From my family to yours, wishing you all Merry Christmas,' he captioned the post.  

The women in the photo were models and not actually his family.

He is the fourth generation of the Waterhouse racing dynasty and the grandson of Australia's most influential bookmaker William 'Bill' Waterhouse, who died in November last year. 

'We're just trying to mix things up a bit, it's a pun on a joke... taking the p**s,' Tom said

'We're just trying to mix things up a bit, it's a pun on a joke... taking the p**s,' Tom said

Tom's Christmas post divided users, with many saying it was sexist.

'I'd feel more comfortable if he wasn't parading women like livestock and posing them like objects. What he does and doesn't wear is of no concern to me. The sexist attitudes he perpetuates are,' one man wrote.

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