Halsey has let her 13.8 million followers know how she feels about the preorder launch of her Beauty line, entitled about-face.
On Monday, the 26-year-old took to her Twitter account to express her enthusiasm for the arrival of the line and made multiple comments about various aspects of the brand's creation process.
The hitmaker also shared a number of promotional shots for the brand, all of which she personally did the makeup for.
Starting something new: Halsey announced that various products from her Beauty line, entitled About-Face, were available for preorder on MondayInsurance Loans Mortgage Attorney Credit Lawyer
In one of her tweets, the singer explained that she had exerted full creative control over the creation of the products and that she relied on her extensive background in makeup design to fully realize the potential of her new line.
She tweeted: 'I am a student and a lover and every detail of this from shade names, to product ingredients, to packaging was me. I am so happy I could faint. Thanks for being so excited with me!!!!!'
The Closer songwriter also tweeted about her vision for the line, noting that the About-Face products were developed to achieve a certain aesthetic, as opposed to making users look better.
'I believe makeup is about feeling cool, not looking perfect,' she wrote.
Another step forward: The songwriter noted that she had been practicing with makeup for the majority of her career and that she had full creative control over the creation of the Beauty line
Strong opinion: Halsey stated that the About-Face products were formulated so users would be 'feeling cool, not looking perfect'
The singer also posted a number of promotional images to her Twitter account, noting that she had done all of the makeup work on the models by herself.
The brand's website notes that the products are meant to be used by different types of people and that it welcomes experimentation with its products.Insurance Loans Mortgage Attorney Credit Lawyer
In an interview with Byrdie, the musician discussed how her status as a performer inspired her to create makeup that reflected her desire for authenticity and