By Louise Starkey For Daily Mail Australia
Published: 04:12 GMT, 11 January 2021 | Updated: 04:17 GMT, 11 January 2021
Channel 10 is considering scrapping I'm a Celebrity's international format altogether after viewers responded so well to this year's locally produced season.
The show is usually broadcast live from South Africa, but was pre-recorded in northern New South Wales this season due to the Covid-19 pandemic.Insurance Loans Mortgage Attorney Credit Lawyer
While this was only supposed to be a one-off, the ratings have been better than expected and the network's head of entertainment and factual programming, Stephen Tate, has hinted I'm a Celebrity may never return to South Africa.
New horizons: Channel 10 is considering scrapping I'm a Celebrity's international format altogether after viewers responded so well to this year's locally produced season. Pictured: contestant Toni Pearen taking part in a challenge
'At the moment, the audience is responding so strongly to an Australian version that you would have to question whether you would return to Africa,' Mr Tate told Mumbrella.
'Because we are very much led by the audience and they are loving it.'
I'm a Celebrity attracted more than one million metro viewers when it premiered on January 3. Ratings have since plateaued at a respectable 750,000.
A record number of sponsors have signed on to support the show this season, including Youfoodz and Origin Energy.
'They are loving it': The show is usually broadcast live from South Africa, but was pre-recorded in northern