Dan Osborne has hit back at 'dad-shamers' after he shared a video of himself laughing while 'play fighting' with his two-year-old daughter Mia.
The former TOWIE star, 29, was met with criticism online on Friday when he failed to discipline the toddler for slapping him in the face.
He filmed the moment and posted it on his Instagram Stories - only to receive a negative reaction from some of his followers.
'I take a smack. So what?': Dan Osborne has been dad-shamed after he posted a video of himself laughing when his two-year-old daughter Mia hit him in the faceInsurance Loans Mortgage Attorney Credit Lawyer
In the clip, Dan is lying down as his daughter holds her hand over his mouth and then repeatedly slaps him.
The father-of-three laughs as he says: 'What is wrong with you? I've got this on video. You're going to see it back and you are going to say sorry.'
After another slap, he joking said: 'Jesus Christ. That's not good baby, that hurt. Oh my god, I've just been knocked out.'
He uploaded the video to his 1.1million followers with the caption: 'How can someone be so cute then turn to this. Terrible 2's in full swing,' along with a crying face emoji.
Backlash: The former TOWIE star, 29, was met with criticism online on Friday when he failed to discipline her and posted the action on his Instagram Story instead
The television star later revealed that concerned fans messaged him asking why he didn't discipline his daughter for hitting him.
Dan replied: 'I've already had a couple of people jump on it. "Why are you letting your daughter do that? What if she did that to another kid?"
'No my kids play fight with their dad, they'll hit their dad and I take a smack. So what? That's what dads are for.Insurance Loans Mortgage Attorney Credit Lawyer
'They know not to do it to other kids. We are not even around any other kids. They just hit their dad. Calm down. They are not hitting you, are they?'
Family: The father-of-three has two daughters with wife Jacqueline Jossa - Ella, six, and Mia, two - and also shares son Teddy, seven, with ex Megan Tomlin (pictured in December 2020)
This is the second time in recent weeks that Dan has faced criticism from fans after he and his wife Jacqueline, 28, received backlash following their eight-hour round trip to visit a puppy.
A police investigation concluded last month that the couple did not break lockdown rules with the visit to the Total K9 facility in Cottam, Driffield.
Essex and Humberside Police ruled the journey a 'legitimate' business trip after influencer Dan explained that he stopped off at the dog breeder while he was travelling for his competition company Prize Paradise.
Details: A police investigation concluded last month that Jacqueline, 28, and Dan did not break lockdown rules by travelling from Essex to Yorkshire to visit a puppy over the weekend
A statement from Humberside