Seb Guilhaus promotes sunscreen in a cringeworthy Instagram post

He's built a cult following on social media since his stint on Married At First Sight last year.

And it seems former reality star Seb Guilhaus is trying his hand at being an influencer.

Seb, 31, shared a cringeworthy Instagram post on Monday spruiking sunscreen, even offering his 118,000 followers his own personalised discount code.

From MAFS star to influencer! Seb Guilhaus promoted sunscreen in a cringeworthy Instagram post this week - after plugging CBD oil

From MAFS star to influencer! Seb Guilhaus promoted sunscreen in a cringeworthy Instagram post this week - after plugging CBD oil

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'There's no denying I'm starting to reach that age,' Seb began his lengthy caption. 

'More and more I'm starting to think of ways to best protect my skin... excessive laughing is beginning to take its toll.'

He added in part of his post: 'When I know I'm going to be bathing in the sea and sun I'll cover my bases by applying some reef friendly Eco by Sonya Driver face sunscream SPF 30,' he said. 

'There's no denying I'm starting to reach that age,' Seb, 31, began his lengthy caption

'There's no denying I'm starting to reach that age,' Seb, 31, began his lengthy caption

'More and more I'm starting to think of ways to best protect my skin... excessive laughing is beginning to take its toll,' he said

'More and more I'm starting to think of ways to best protect my skin... excessive laughing is beginning to take its toll,' he said

Seb then gave his followers a code for a 20 per cent discount on the product and linked to the website. 

He also posted six photos of himself going shirtless as he plugged the product. 

In one image, he rubbed sunscreen on his face and in another, stands in the water with sunglasses on and lathered the product on. 

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Influencer life: Seb then gave his followers a code for a 20 per cent discount on the product and linked to the website

Influencer life: Seb

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