ROLAND WHITE reviews Inside Tesco

ROLAND WHITE reviews Inside Tesco
ROLAND WHITE reviews Inside Tesco
ROLAND WHITE reviews last night's TV: The tills are alive with the sound of Tesco being praised to the skies

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Inside Tesco: 24/7 

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One of the mischievous pleasures of Inside Tesco: 24/7 (C5) was wondering what was happening inside Sainsbury's and Asda as they watched this lavish hymn of praise to their greatest rival.

How they must have fumed: unexpected jealous rage in the bagging area.

This profile and history of the store couldn't have been any more favourable to Tesco if Julie Andrews had skipped down the frozen foods aisle singing: 'The tills are alive.'

The tone was set from the start as the manager of Tesco Extra in Northampton — safely masked, of course — patrolled the aisles, cheerily greeting his staff by name. Oh, brave new world that has such people in it.

One of the mischievous pleasures of Inside Tesco: 24/7 (C5) was wondering what was happening inside Sainsbury's and Asda as they watched this lavish hymn of praise to their greatest rival

One of the mischievous pleasures of Inside Tesco: 24/7 (C5) was wondering what was happening inside Sainsbury's and Asda as they watched this lavish hymn of praise to their greatest rival

The chain, which now has 3,627 stores in the UK alone, was founded as a group of market stalls by Sir Jack Cohen, and the company is still run on fairly simple principles. So simple that the current UK boss Jason Tarry explained: 'Our job is to serve customers.'

Mansplaining at its finest.

Jack Cohen's big innovation, which he pinched from America, was the idea of self-service.

In post-war Britain, this was a bit of a risk because people rather enjoyed being served. Apparently, it made them feel posh. Yet self-service proved hugely popular and sales boomed.

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As a business expert explained: 'The move to self-service is the first time the customers were co-creating the service experience.' Remember that next time you are trudging along with a recalcitrant trolley. You are not

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