Love Island's Chloe Burrows has been inundated with hundreds of vile death threats after just three days in the villa.
On Wednesday's episode the blonde beauty, 25, picked Aaron Francis, 24, to couple up with, meaning Shannon Singh, 22, was left single and sent home in a shock dumping - sparking lots of trolls to send messages to Chloe's social media accounts.
Taking to Instagram on Thursday, her family and friends begged viewers to 'Be Kind' and asked: ''Have the deaths of Sophie, Mike and Caroline taught us nothing?'
Awful: Love Island's Chloe Burrows has been inundated with hundreds of vile death threats after just three days in the villa (pictured on the show on Wednesday's episode)
Sharing a statement and example of a message, they wrote: 'We hate to introduce ourselves under such vile circumstances but we've had enough, after just 3 episodes.
'We all have thick skin but the amount of trolling Chloe has been receiving is absolutely disgusting. This morning we woke up to yet another DM encouraging Chloe to kill herself - there have been HUNDREDS.
'Have the deaths of Sophie, Mike and Caroline taught us nothing?
'Not only that, but people are flooding her inbox threatening to kill her themselves. People… this is a GAME show, there is a cash prize!'
Shock: On Wednesday's episode Chloe, 25, picked Aaron Francis, 24, (pictured together) to couple up with, meaning Shannon Singh, 22, was left single and sent home in a shock dumping
They continued: 'We understand the frustration surrounding @shannonsinghhh 's eviction - we feel it too! She didn't deserve to leave so early but Chloe does not deserve to DIE because Shannon had to leave the villa!
'She will have had no idea of the repercussions of her decision prior to making it.'
Ending their plea, they wrote: 'We are not naive. We know that this post won't put an end to trolling. All the advice we get is to 'ignore it' and 'block the trolls', sometimes it's not that easy. Our hope is that this just reminds some of you to #BeKind x'
In another post they revealed a vile message sent to Chloe which called her 'so ugly, annoying and jarring' and said: 'Can you just fall in the firepit and die'.
'Have the deaths of Sophie, Mike and Caroline taught us nothing?' Chloe's family and friends took to Instagram to beg viewers to be kind going forward with the reality show
They also blamed Chloe for Shannon's dumping, ominously penning: 'You got rid of Shannon, I'll get rid of you'.
MailOnline has contacted Love Island's representatives for
Love Island bosses had asked viewers to 'think before you post' ahead of the new series kicking off on Monday.
The series has become known to attract trolls online, and many former Islanders have slammed the show, claiming they have suffered with mental health issues after taking part on it.
Two past contestants have died by suicide as well as the show's former host Caroline Flack.
Sophie Gradon, who was 32, died by suicide in 2018, as did Mike Thalassitis, who was 26, a year later after both taking part on Love Island.
While host Caroline took her life in February 2020 - she was 40-years-old.
Vile: They also posted an example of one of the disgusting messages sent to Chloe by a troll
Saying goodbye: After Chloe picked Aaron, Shannon got a text saying she had to leave the island straight away (pictured to the two women embracing ahead of her surprise exit)
Leaving: Shannon is the earliest ever Islander to be dumped from the villa and later shared her shock at being sent home after just three days
Stern reminder: Love Island bosses had warned viewers to 'think before you post' during the new series in an Instagram post ahead of the show starting on Monday
A message on the programme's Instagram account read: 'You've got a text! These Islanders are all single and ready to find love. We can't wait to watch them get to know each other, date, and maybe even find the one.
'We're so grateful they're letting us follow their journey this summer. We hope you enjoy the show, but please think before you post.'
Host Laura Whitmore and narrator husband Iain Stirling shared the same message.
Ahead of the show starting, Love Island execs also confirmed the show's duty of care protocols.
Devastating: In February 2020, the host of Love Island, Caroline, was found dead at her home after taking her own life, a day after hearing the Crown Prosecution Service would go ahead with a trial for allegedly attacking her boyfriend Lewis Burton in 2019 (pictured in 2019)
Heartbreaking: Sophie Gradon, who was 32, died by suicide in 2018, after being a contestant on the show in 2016 (pictured in a promo shot for her villa stint)
Tragic: Mike Thalassitis, who was 26, died by suicide in March 2019 after taking part in Love Island in 2017 (pictured in his official Love Island picture)
Dr. Paul Litchfield - who ITV appointed in 2018 to review the show's participant welfare processes - said: 'Society's appreciation of the importance of mental health and wellbeing has grown enormously in recent years and the pandemic has brought that into even sharper focus.
'Reducing the risk of harm, where possible, is an imperative but promoting good mental health is also necessary.
'ITV's evolving commitment to these issues, backed up by tangible action, is an example to others in the industry and beyond.'
The process for 'all contributors involved' in the show includes 'comprehensive psychological support' and 'training for all Islanders on the impacts of social media and handling potential negativity'.
