Richard Madeley clashed with Susanna Reid and Dr Hilary Jones on air on Monday as they stated the case for mask-wearing post freedom day, expected to be on July 19.
The presenter, 65, argued that he 'doesn't like them and isn't comfortable' with continuing to wear masks when restrictions loosen.
In the two against one debate, co-presenter Susanna Reid, 50, said that she will continue to 'wear a mask in any enclosed environment, like the supermarket' because infection rates are still rising.
Defiant: Richard Madeley, 65, clashed with Susanna Reid, 50, and Dr Hilary Jones, 68, on GMB on Monday morning as they stated the case for mask-wearing post July 19
Richard started off the show by saying: 'This is the first show I've come in thinking we've basically got nothing but good news - the football, the 19th [...] we can relax and celebrate a bit.'
Susanna said: 'Infections are going up. You know that? Hospitalisations are going up.'
Dr Hilary, 68, had to step in with some statements saying, 'we've got cases 74% in a week 56% hospitalisations in a week. [...] Vaccines don't give you 100% protection.'
Mask-wearing: Susanna Reid said that she will continue to 'wear a mask in any enclosed environment, like the supermarket' even after freedom