Kim Kardashian West, 40, announced on Twitter that she would be temporarily closing down her lucrative KKW Beauty line to rebrand.
In a long series of tweets on Tuesday, the mogul explained that the product line in its current iteration would be no more and will relaunch with 'new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look.'
While she made no mention of the reason behind the makeup makeover, fans immediately began to speculate that Kim would be dropping the 'W' from the label amid her divorce from Kanye West.
Changes: Kim Kardashian West announced on Twitter that she would be temporarily closing down her lucrative KKW Beauty line to rebrand and fans speculate she will drop the 'W' from the name amid her divorce from Kanye West
'To Our Loyal Customers, It all started with a contour kit and expanded to eyes, lips, body, and many incredible collections over the past four years,' she began on Twitter.
'On August 1st at midnight we will be shutting down the http://KKWBeauty.com site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look,' Kim continued.
'I'm excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned.
'In addition, my team is hard at work to improve the customer shopping experience where you will be able to purchase my beauty and cosmetic offerings in all categories from one single website.
Rebrand: In a long series of tweets on Tuesday, the mogul explained that the lucrative line as it is known now would be no more and will relaunch with 'new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look.'
'Thank you so much for being on this incredible journey with me, and I promise we won't be gone for too long,' the KUWTK star ended before signing off with 'xo, Kim Kardashian West'
Despite including her married name in the signature, followers started responding with
