2GB is said to be toning down some of its more conservative on-air voices in order to appeal to advertisers and avoid social media backlash.
According to The Australian, citing several unnamed senior sources, the conservative talkback network is concerned that woke mobs on social media could lead to advertisers withdrawing.
Former 2GB host Steve Price also weighed in on the record, claiming that managers at Nine Radio are scared of advertiser boycotts.
Backlash: 2GB is said to be toning down some of its more conservative on-air voices in order to appeal to advertisers and avoid social media backlash. Pictured: breakfast host Ben Fordham
'They don’t want these loud voices on their Monday-to-Friday breakfast, morning, afternoon and drive shows because they’re absolutely terrified advertisers will boycott them,' he said.
Price exited 2GB in 2019 to launch his own show on Listnr called Australia Today.
Despite sources claiming conservative content is being toned down at 2GB, Nine’s head of radio content Greg Byrnes begs to differ.
'Our broadcasters always call it as they see it,' he told The Australian.
'Advertising is stronger than ever because 2GB is delivering a broad audience off the back of our live and local strategy.'
'They're terrified': Former 2GB host Steve Price (pictured) also weighed in on the record, claiming that managers at Nine Radio are scared of advertiser boycotts
Meanwhile, fans of talkback radio king Alan Jones have savaged the 2GB host's successor Ben Fordham in the wake of his historic ratings slide.
After Fordham acknowledged his loss to KIIS FM's Kyle and Jackie O Show in the latest radio survey, his critics were quick to suggest the 44-year-old was losing listeners due to his perceived political leanings.
'2GB sealed their fate when they swung to the left,' tweeted one listener.
Too far left? Fordham's critics attributed the ratings decline to his perceived political leanings, which are considered further to the left than those of Alan Jones (right, with Peta Credlin)
Ben had tweeted on Tuesday: 'Congrats @kyleandjackieo on the win in the radio ratings. You’ve worked hard over decades and deserve the victory. Congratulations.'
However, 2GB listeners were less graceful, with one responding: 'Go woke, go broke. Lost me a long time ago, Benny. Not prepared to make tough calls, like the man in the seat before you.'
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