Shondaland is getting bigger at Netflix, with the streaming service expanding the massive deal Shonda Rhimes first signed in Augusts 2017.
The 51-year-old Grey's Anatomy creator is extending and expanding her overall deal with Netflix to include the development of feature films, gaming and VR content and even live events, according to a Netflix press release.
The expansion also includes Rhimes' longtime producing partner Betsy Beers and includes a merchandising and licensing agreement.
Streaming: Shondaland is getting bigger at Netflix, with the streaming service expanding the massive deal Shonda Rhimes first signed in Augusts 2017
Netflix: The 51-year-old Grey's Anatomy creator is extending and expanding her overall deal with Netflix to include the development of feature films, gaming and VR content and even live events, according to a Netflix press release
The streaming service is also investing in the, 'financial and technical infrastructure' for Rhimes to create Diversity, Equity, Inclusion, Accessibility (DEIA) programs to increase representation for underrepresented groups in the U.S. and U.K.
'When Ted (Sarandos) and I decided to break the traditional network TV business model to move Shondaland to Netflix, we were both taking a leap into the unknown,' Rhimes said in a statement.
'Today, Shondaland at Netflix is creatively thriving, profitable as an asset and engaging audiences around the world with stories that fearlessly challenge viewers and keep them highly entertained all at once,' she added.
Diversity: The streaming service is also investing in the, 'financial and technical infrastructure' for Rhimes to create Diversity, Equity, Inclusion, Accessibility (DEIA) programs to increase representation for underrepresented groups in the U.S. and U.K
'Ted,