Kylie Cosmetics is a $1billion business these days. But when Kylie Jenner hatched the idea at age 16, it was not a sure bet that her beauty line would be a hit.
In a new "YouTube video released on Friday, the 23-year-old siren shared just how she came up with her plan, pitched it to her mom during a proper 'meeting,' was told to used her own savings from Keeping Up With The Kardashians, worked with a CCO on the Lip Kit and told her mom she would do direct marketing herself for her 'generation.'
The result: tears when her first batch of kits sold out in minutes.
The secret of her success: Kylie Cosmetics is a $1billion business these days. But when Kylie Jenner hatched the idea at age 16, it was not a sure bet that her beauty line would be a hit
Before her lips got big: At 16 she told her mother she wanted to start a Lip Kit; seen here in J November 2013 in Hollywood
The clip was made just as the star is relaunching her lip kits with vegan ingredients.
The siren, 23, wore an oversized beige jacket with her long black hair down for the chat held at her Hidden Hills, California office.
Her daughter Stormi was running around and did a dance then took pink candies out of a bowl before mom said, 'Get out of here' with a laugh and smile. Kylie said her girl was 'so mischievous' and seemed to admire the little one.
Then she began to walk her fans through how Kylie Cosmetics came to be.
The big talk: In a new YouTube video released on Friday, the 23-year-old siren shared just how she came up with her plan
All me: The star pitched the idea to her mom during a proper 'meeting,' worked with a CCO on the Lip Kit and told her mom she would do direct marketing herself for her 'generation'
New stuff: The Lip Kits are being reworked to have vegan ingredients and a new look; here is an image of her new products
'I was 17 when I launched Kylie Cosmetics,' she began. 'It feels weird that this is my life now, looking back at it though, makeup has just been a part of my DNA.'
Kendall was riding horses while she practiced her makeup at home.
'When I was younger I had an insecurity with my lips,' she said. She became obsessed with makeup and how to make her lips bigger. She also said that is when she started 'overlining' her lips.
'I have temporary lip fillers and it was an insecurity of mine and it's what I wanted to do,' she said.
Meant to be: 'I was 17 when I launched Kylie Cosmetics,' she began. 'It feels weird that this is my life now, looking back at it though, makeup has just been a part of my DNA'
Picked on: 'When I was younger I had an insecurity with my lips,' she said. She became obsessed with makeup and how to make her lips bigger. She also said that is when she started 'overlining' her lips
Mom Kris jumps in as she wears a white suit with diamond jewelry.
She said the insecurity over her lips at 10 when
