Celebrity agent's dire warning to reality stars: 'Don't quit your day job'

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He's the go-to publicist for Aussie reality stars, with a client list that includes the likes of Jessika Power, Cyrell Paule and Natasha Spencer.

But Max Markson has issued a dire warning to Married At First Sight and Love Island stars hoping to cash in on their 15 minutes of fame: 'Don't quit your day job.'

The PR guru told The Herald Sun: 'Not everybody makes it [as a full-time influencer] because they don't have the volume of followers on their social media.'

'You have to be outrageous, you need personality, you need storylines that will keep you on a show, you need to get noticed,' he added.

Markson says 'there is a tipping point and that is about 100,000 followers' at which point you can start making a decent living as an influencer.

If your Instagram following is less than that, you're probably better off sticking with your pre-fame career.