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2GB was knocked from the top spot in Sydney's breakfast radio ratings for the first time in almost 18 years last week.
And host Ben Fordham, 44, is reportedly facing mounting pressure to adopt a more 'combative' stance against NSW Premier Gladys Berejiklian, as network bosses scramble to win back listeners.
According to The Australian on Monday, senior Nine radio bosses staged an 'intervention' last Tuesday, just hours after 2GB lost the ratings war to KIIS FM's Kyle And Jackie O show.
No more Mr Nice Guy? 2GB bosses have reportedly told Ben Fordham (left) to 'end his on-air friendship' with Gladys Berejiklian (right) and take a more combative stance against the NSW government during his broadcasts - after the radio show was overtaken by KIIS FM's Kyle And Jackie O Show in last week's ratings
Fordham - who has supported Ms Berejiklian through a string of controversies in recent months including controversy surrounding her relationship with disgraced MP Daryl Maguire - was reportedly encouraged to take a more adversarial approach when discussing the NSW government on his show.
'We're told their message to Fordham was unambiguous: the on-air love affair with Gladys had to end,' The Australian reported.
An insider meanwhile told the publication: 'You can't have a friendship with a Premier while you're holding her to account.'