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She has largely stepped away from her music career to dominate both the beauty and fashion industries.
And Rihanna proved to be her own best advertisement as she appeared in an eye-popping video for her lingerie brand Savage X Fenty on Friday.
The Barbadian singer and entrepreneur, 33, played with the strings on a tie-front terrycloth bra top, while showcasing her derriere in a pair of matching mint bottoms.
Sold! Rihanna proved to be her own best advertisement as she appeared in an eye-popping video for her lingerie brand Savage X Fenty on Friday
Uploading the video to Instagram, Rihanna was seen walking up a staircase at night, against a backdrop of palm fronds, in her flirty getup.
The low angle lens caught the SOS singer showing off her bodacious curves in the skimpy garments.
The thong of the lingerie also incorporated cross-stitching on the hips, with laces dangling down her thighs similar to that of her top.
Rihanna made sure to turn around in the clip