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His wife Beyonce is the co-founder of the brand Ivy Park.
And he gave his support for his wife's brand by rocking an Ivy Park fit while in East Hampton.
The rapper, 51, donned a full fit from the brand's collaboration with Adidas for the snap.
Jay-Z donned an orange button up shirt with the Adidas white stripes, adding coordinating shorts.
The star added a white bucket hat with small framed sunglasses to round out his casual look.
The image was shared on Instagram by Lenny S., who noted in his caption he works for RocNation.
Meanwhile the official Ivy Park Instagram page shared a series of snaps from what appeared to be a pop up shop, as seen in the caption - 'Flex Park Soho.'
The first slide featured Beyonce puckering up her lips for the camera, while posing in her car with the window down behind her - with the pop up behind her.
Views: The first slide featured Beyonce puckering up her lips for the camera, while posing in her car with the window down behind her - with the pop up behind her
Beyonce, 39, rocked an orange top with gold hoop earrings and futuristic sunglasses.
The pop up had orange and white tones with a sandy beach set up,
