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She's a fitness guru boasting a breadth of workout DVDs and diet books.
And Davina McCall yet again proved why she's so successful as she stripped down to a tiny bikini while enjoying the UK heatwave.
With her ripped physique on display, the 53-year-old was her own best advert for her empire in the sizzling snaps posted on Wednesday.
Tanned and toned: Davina McCall, 53, showed off her ripped abs in a tiny black bikini as she made the most of the UK heatwave in a sizzling Instagram post on Wednesday
Davina wowed in a skimpy Melissa Odabash two-piece with silver straps that highlighted her impeccably toned abs.
The mother-of-three was a vision of beauty as she posed on a balcony before turning round to squat on the railings, offering a glimpse of the alien tattoo on her derriere.
She captioned the shots: 'Today’s bikini . ❤️ I am incapable of being serious in a picture… this was