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The Bachelor suffered its lowest ratings ever on Wednesday night, attracting an abysmal 360,000 metro viewers.
And the future isn't looking bright for Channel 10's flagship dating show, with leading TV commentator Rob McKnight predicting its days are number.
McKnight, a former 10 executive who now runs industry website TV Blackbox, told Daily Mail Australia the format had become tired and leading man Jimmy Nicholson had done done little to revitalise it.
Inside the Bachelor's ratings disaster: How viewers have turned their backs on Jimmy Nicholson (pictured) - and why Channel Ten may AXE the show for good
'Viewers just aren't connecting with The Bachelor this season. Yes, the franchise is getting old now and viewers are fatigued but the record lows of this season would suggest Jimmy is not appealing to viewers,' he claimed.
'Even the girls don't seem to be into this guy, let alone the viewers,' he continued, adding: 'Casting is key with this show, especially when viewers are already starting to drift like they have in recent seasons.'
McKnight claimed the ubiquity of Bachelor spinoff shows (namely, Bachelor In Paradise and The Bachelorette) has watered down the once-beloved franchise, and that the network's biggest problem is simply a lack of fresh content.
