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Online bookmakers Sportsbet has opened a market on the future of The Bachelor, after the latest season starring Jimmy Nicholson flopped in the ratings.
The gambling company is taking bets on how Channel 10 will respond to the dismal audience figures, with one possibility being it's cancelled before the finale and another predicting it will be shunted to streaming platform 10Play.
While the odds for all outcomes are long, the fact Sportsbet is accepting bets at all is a telling sign the show could be in trouble, given the history of bookies having insider knowledge when it comes to reality TV shows.
Time to say goodbye? Online bookmakers Sportsbet has opened a market on the future of The Bachelor, after the latest season starring Jimmy Nicholson (pictured) flopped in the ratings
The market has four options, the first of which is: 'Show to be moved to 10Play (instead of Channel 10) before final episode airs.'
This is the most likely option as of Thursday with odds of $34.