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He makes up one half of the ever-entertaining pop-duo Jedward.
And Edward Grimes couldn't look further away from his cheesy X Factor days when he posed shirtless for a brooding video clip.
The 29-year-old Irish native took to his Instagram stories earlier this week to share the video of himself unleashing his inner model as he proudly declared: 'I'm f*****g Edward Grimes.
Inner model: Edward Grimes, 29, took to his Instagram stories earlier this week to share the video of himself unleashing his inner model
In the clip, which has since expired from his story, another voice can be heard asking: 'Who is he? Who is he?' while Edward poses up a storm.
The singer posed in red swim trunks as he submerged himself half-way into a body of water.
In a true model stance, the star looked away from the camera with a sultry gaze as he adopted a Madonna-esque arm pose.
Model: In a true model stance, the star looked away from the camera with a sultry gaze as he adopted a Madonna-esque arm pose
Despite the TV personality exuding so much confidence in the fun clip, Jedward have admitted that they've had 'many body insecurities' in the past.
Two months ago, the pair stripped down to their boxers for an inspiring Instagram post as they shared a candid insight into their self-confidence issues.
Frolicking in the sea in a pair of blue and red pants, the Irish siblings penned: 'Over the years we've had many body insecurities but we've got to a point in our life where we