The National Television Awards are one of the most prestigious dates in the UK showbusiness calendar.
So naturally the great and good of the TV world were out to look fabulous on Thursday evening, as stars including Michelle Heaton, Maya Jama, Holly Willoughby, Lizzie Cundy, Eamonn Holmes and Ruth Langsford took to Instagram to document their getting ready process throughout the afternoon.
Holly, 40, was leading the way as she revealed she was having her make-up from This Morning removed and freshened up while Maya, 27, was flanked by her coiffing glam squad ahead of the big night.
The 2021 National Television Awards are taking place in London's O2 Arena, and will be hosted by comedian Joel Dommett for the first time, with the stars landing in force later in the night.
Maya was turning the camera on to her glam squad as she got ready in a swanky location while having her hair coiffed and blowdryed and dancing to music.
Holly was fresh off the This Morning set as she sat in a dressing room waiting to have her daytime TV make-up swapped for a dazzling new look - while also plugging her book in the interim.
In a selfie video, she said: 'I am waiting for the girls to get set up next door. I need to sort out my face, this is all melting off from This Morning, so I'm gonna have it all taken off and freshened up. So while I sort myself out I've