View
comments
Australian Survivor: Brains vs Brawn host Jonathan LaPaglia has defended the reality show's use of sponsored segments after being called out by ABC's Media Watch for having so many 'awkward' and 'cringeworthy' product placements.
LaPaglia, 52, said incorporating brands into challenges was 'a necessary part of the production' and essential to making the program appealing to advertisers.
However, he did acknowledge some product placements fit better than others.
Having his say: Australian Survivor: Brains vs Brawn host Jonathan LaPaglia has defended the reality show's use of sponsored segments after being called out by ABC's Media Watch for having so many 'awkward' and 'cringeworthy' product placements
'I think the economics of the show is it's kind of a necessary part of the production,' he told industry website TV Tonight.
'We try and find the best way to integrate them as
