The Activist is labeled 'abhorrent' and 'despicable' on Twitter

The Activist is labeled 'abhorrent' and 'despicable' on Twitter
The Activist is labeled 'abhorrent' and 'despicable' on Twitter

It was announced with an all-star trio of hosts including Priyanka Chopra, Julianne Hough and Usher.

But star power wasn't enough to make CBS' upcoming reality competition The Activist palatable to social media users.

Twitter users settled in to rip the series to shreds for its premise, which many found distasteful. 

Ripped to shreds: Twitter was up in arms after the new CBS reality series The Activist was announced on Thursday. Priyanka Chopra, Julianne Hough and Usher will host the series; Chopra seen in 2019 in Cannes

Ripped to shreds: Twitter was up in arms after the new CBS reality series The Activist was announced on Thursday. Priyanka Chopra, Julianne Hough and Usher will host the series; Chopra seen in 2019 in Cannes

According to Deadline, The Activist is a competitive reality series in which six activists will be joined by three public figures to make significant changes to environmental issues, healthcare and education. 

But rather than measuring a meaningful change, the winner of the competition will be determined based on 'online engagement, social metrics, and hosts’ input.' 

The teams will have the chance to go to Rome for the upcoming G20 Summit, and whichever group can get the biggest funding commitment from diplomats at the summit will be crowned the winner in a ceremony featuring musical performances.

Some Twitter users were instantly reminded of the infamous and ill-fated Pepsi ad starring Kendall Jenner in which she appeared to resolve an unspecified protest by handing a police officer a can of Pepsi. 

Bad memories: Some Twitter users were instantly reminded of the infamous and ill-fated Pepsi ad starring Kendall Jenner in which she appeared to resolve an unspecified protest by handing a police officer a can of Pepsi

Bad memories: Some Twitter users were instantly reminded of the infamous and ill-fated Pepsi ad starring Kendall Jenner in which she appeared to resolve an unspecified protest by handing a police officer a can of Pepsi

In the spotlight: Others criticized Chopra for her support of Indian Prime Minister Narendra Modi, who has embraced Hindu nationalism and right-wing populism, and her dismissal of Pakistani concerns

In the spotlight: Others criticized Chopra for her support of Indian Prime Minister Narendra Modi, who has embraced Hindu nationalism and right-wing populism, and her dismissal of Pakistani concerns

Oh dear: The TV writer Broti Gupta managed to tie in the controversy over The Activist to Jeopardy!'s recent disaster with now axed host and producer Mike Richards

Oh dear: The TV writer Broti Gupta managed to tie in the controversy over The Activist to Jeopardy!'s recent disaster with now axed host and producer Mike Richards 

At the time, viewers criticized the advertisement for diminishing the importance of the Black Lives Matter movement and misrepresenting the reality of racial justice protests around the US. 

One Twitter user posted a still of Jenner delivering her Pepsi and mockingly captioned wrote: 'I go on the activist reality show and do this and everyone including the judges are screaming and crying.'

Others singled out the judges and their past behavior as reasons for why The Activist was misguided.

Chopra has previously been criticized for her support of Indian Prime Minister Narendra Modi, who has embraced Hindu nationalism and right-wing populism.

In 2019, she was publicly called out at Beautycon for a tweet supporting India's military among rising tensions with neighboring Pakistan. 'The same priyanka chopra who told a pakistani activist to "stop venting"? okay,' mused one user.

Offensive: Other users dug up Julianne Hough's infamous 2013 blackface scandal, when she tried to dress up as Orange Is The New Black's Crazy Eyes, who is Black

Offensive: Other users dug up Julianne Hough's infamous 2013 blackface scandal, when she tried to dress up as Orange Is The New

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